About Me
Enjoys Creative Life
I would like to introduce myself in one sentence which, in my opinion, describes me best: From an artistic ballerina (mom) and serious workaholic (dad), comes one dedicated enthusiast, eager for adventure, hooked on new ideas, who enjoys creative life and wants to travel the world by bicycle.
I am Lina and I have 8 years of work experience in various fields, starting from managing plays in live theaters, through creating marketing campaigns for studio 20th Century Fox in Serbia. I was also managing various social media channels for The Coca-Cola Company, as well as for numerous Serbian actors.
Currently, I am a Digital Marketing Manager responsible for creating digital campaigns for Disney, Universal International, and Paramount Pictures studio movies in Serbia.
My skills are related to Social Media Marketing, Digital marketing, Event management, Organization, Assertiveness, Influential skills, Project Management, Creative writing, Design thinking, Scrum Methodology, Coaching, Copywriting.
Work Experience
Companies
Marketing Manager for 20th Century Fox
Digital Project Manager | Team Lead for Israeli Digital Agency
Social Media Manager & Project Manager (Fanta, Schweppes, Sprite, Fuzetea, Coca-Cola)
Digital Project Manager for Universal Pictures & Paramount Pictures
Portfolio
I have singled out several projects that I am particularly proud of. Some of them are my own ideas and executions and others are results of great team-working.
My Specializations
Content Marketing
Every successful Content Marketing Campaign needs to accomplish 3 things:
Answering your audience's questions;
Providing something a value;
Keeping them wanting more.
Differently said, there are 4 main purposes of content:
to entertain
to inspire
to educate
to convince
I will identify the purpose of your content and select the formats best suited to that goal.
Social Media Marketing
Creating a Social Media Strategy means that we need to follow certain steps:
Set social media marketing goals that align with business objectives
Learn everything you can about your audience
Research the competition
Conduct a social media audit
Set up accounts and improve existing profiles
Find inspiration
Create a social media content calendar
Test, evaluate, and adjust your strategy
I will create Social Media Strategy and develop a social media presence.
